Wear Your Story.

An East meets West expression of culture, comfort, and individuality.

TRADITION IN EVERY THREAD

Explore the latest trends with our newest arrivals. Curated for style, designed for comfort – shop now before they’re gone.
On Trend Looks
On Trend Looks
On Trend Looks
On Trend Looks
On Trend Looks
On Trend Looks
On Trend Looks
On Trend Looks
On Trend Looks
On Trend Looks
On Trend Looks
On Trend Looks
On Trend Looks
On Trend Looks
On Trend Looks

THE ESSENTIALS

A selection of our most wanted designs, chosen by those who value identity over logos. Wear the stories that resonate most crafted with intention, worn with confidence.
EXPLORE PRODUCT
TRENDING PRODUCTS
Pakistan
Pakistan $50.00
Sufi Saints
Sufi Saints $50.00
Snow Leapord
Snow Leapord $50.00
National Animal
National Animal $50.00

OUTFITS

TRENDS

POPULAR STYLE

MOMENTS

Loved By CUSTOMERS
MORE THAN A GRAPHIC TEE

"I’ve been looking for pieces that represent my roots without being over the top. The K2 design is stunning minimalist but carries so much meaning. You can tell the quality is meant to last, not just for a season. It’s rare to find a brand that feels this intentional."

EFFORTLESS & REFINED

"The fit of the oversized silhouette is spot on. It feels premium and looks incredibly sharp paired with trousers or denim. I love that there are no loud logos; the craftsmanship and the story behind the motifs speak for themselves. It’s my new daily uniform."

AUTHENTICITY YOU CAN FEEL

"You can really feel the ‘modern heritage’ philosophy in the fabric. It’s soft, substantial, and hasn't lost its shape after several washes. It feels like wearing a piece of art that actually belongs in a modern wardrobe. Finally, a brand that prioritizes identity over hype."

BEYOND THE FABRIC

"The attention to detail is remarkable. It’s hard to find streetwear that feels this grounded and meaningful. The silhouette is modern and relaxed, but the design feels like a quiet nod to my heritage. It truly feels like luxury with a soul."